Discover the BMW Ultimate Benefits Program
This is your chance to enjoy BMW luxury that goes beyond the vehicle. This exclusive benefits program is available only for BMW owners, delivering special offers from an assortment of quality brands.
You’ll find an alluring suite of offers that will enhance your life, from hotel and resort upgrades to priority reservations at fine restaurants. BMW Ultimate Benefits members enjoy exclusive access to sporting events, an assortment of services, an invitation to the BMW Championship PGA golf tournament and more.
BMW Ultimate Benefits™ includes partnerships with:
- Auberge Du Soleil
- L’Auberge Carmel
- Meadowood Napa Valley
- The Ranch at Rock Creek
- Sea Island Resort
- Dean & Deluca
- Red Door Spa Elizabeth Arden
- Audible, an Amazon company
To unlock all of the exclusive experiences and luxurious benefits, sign into (or create) your account.
If you own a BMW 7 Series (model year 2016 or newer vehicle), you have access to another level of services and benefits specifically created for your benefit. Ask one of our associates for details.
The fortunate owners of new BMW i8 models have their own exclusive entry into the BMW I Pure Impulse Experience Programme. This program offers access to world-class privileges and events throughout the world. Ask a member of our team for more information.