BMW Enjoys Excellent January Sales Results
Earlier this month, BMW proudly announced that the company had delivered 19,016 vehicles to United States customers in January, registering a 5 percent sales increase compared to January 2017 sales results. The month’s performance can be put down to increasing consumer demand for BMW electrified vehicles and continued interest in BMW passenger cars and SAVs.
The BMW 5 Series handed in a seventh-straight month of positive sales results, with a remarkable 227.9 percent sales improvement over January 2017 sales on 2,456 vehicles delivered. Of the 5 Series January sales, nearly 10 percent were for the BMW 530e iPerformance plug-in hybrid electric vehicle.
The BMW X4 SAV saw a sales increase of 83.4 percent for the month, while sales of the X6 SAV jumped by 24.7 percent over last January’s performance.
In a sign of how BMW is at the forefront of automotive innovation, BMW electrified vehicles — the BMW i3, i8 and iPerformance models — accounted for more than 5 percent of BMW models sold in the United States during the month.
In a press release, Bernhard Kuhnt, President and CEO, BMW of North America, stated, “Our newest products continue to be very well received by consumers, which has helped us carry the momentum that we created in 2017 into 2018 and given us a great start to the New Year. We have many new products to launch in 2018, starting with the first-ever, and much anticipated BMW X2 which will begin appearing on showroom floors later this month for its sales debut in early March.”